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About Me

From Code To Creativity

Hi, I’m Jordan from the UK! My journey in Computer Science began a decade ago when I started my degree in the field. With a keen interest in tech, I quickly discovered a passion for designing and developing software. My favourite modules were Human-Computer Interaction and Programming – I loved the blend of creativity and logic involved!

After university, I took on a role as a Software Developer at a college, working on Greenfield software to support students and staff. My role was a bit unique – not only did I develop the software, but I was also responsible for the entire design process. This included meeting with stakeholders, creating user personas, identifying pain points, gathering requirements, programming the applications, and handling testing and release.

A few years later, I joined PwC as a full-stack developer. Knowing my passion for design and creating engaging user experiences, I set out to prove the value of a dedicated design team. The tech unit I was part of focused heavily on building first, with less emphasis on the user journey. I often found myself responsible for designing assets but lacked the time and resources I felt were essential. After some persistence, I managed to establish and lead a UI/UX team, which I now head. Our team of six is responsible for the UI and UX across all applications developed by PwC Deals Tech.

Even today, I enjoy programming in my spare time to keep my skills sharp. But my true passion lies in understanding user needs and creating software that people genuinely love to use.

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When I'm Not At My Desk

When I’m not working, you’ll probably find me doing some kind of sport – from racket sports to surfing (well, attempting to surf!). I’ve got a competitive side, whether I’m aiming to win against others or beat my own personal bests in the gym. I’m also a big fan of the outdoors and love incorporating nature into my holidays whenever I can. Socialising is really important to me, too – I’m lucky to have a great group of friends spread across a few places around the world.

And I’d be lying if I didn’t mention my ongoing struggle to climb beyond Platinum rank in League of Legends. To keep it real, I’ve included a picture of the screen I seem to end up staring at on many weeknights!

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